Led marketing and digital commerce across Latin America, enabling product adoption in complex and diverse healthcare systems.
Regional Healthcare Executive
Driving market expansion and product adoption across Latin America at the intersection of commercial strategy, product, and digital health.
P&L Leadership • Go-to-Market • MedTech • LATAM
Strategic and culturally fluent healthcare executive with 20+ years of leadership experience across Latin America in MedTech and healthcare. Currently leading marketing strategy for Latin America at Resmed, with prior regional business leadership spanning P&L ownership, market access, distributor strategy, digital commerce, product commercialization, and cross-functional execution.
Selected Impact
Built to show business leadership, not just functional experience.
Managed full P&L responsibility for Hispanic LATAM business, driving regional growth, strategic partnerships, and distributor performance.
Built and executed go-to-market frameworks aligned with global strategy and local market realities across multiple LATAM markets.
Accelerated D2C and B2B2C engagement through data-driven digital programs and integrated commercial execution.
Strengthened market access, channel strategy, and commercial alignment across healthcare professionals, providers, and partners.
Operated across direct and indirect business models with deep regional fluency in Brazil and Hispanic Latin America.
What I Solve
Regional growth problems that require real operating depth.
Scaling MedTech adoption
Driving adoption of complex healthcare solutions across fragmented systems, varied customer journeys, and different market maturity levels.
Translating strategy into execution
Turning global priorities into regional plans that actually work in LATAM across product, commercial, and channel realities.
Aligning growth functions
Bringing product, marketing, sales, clinical, and market access teams into practical alignment around growth priorities.
Building go-to-market engines
Creating integrated GTM systems across direct and distributor-based models, including product commercialization and partner engagement.
Experience
Leadership journey across MedTech, healthcare, and commercial growth.
Resmed
2017 – Present
Head of Marketing Latin America
Oct 2025 – PresentLeading regional marketing strategy to drive commercial growth and product adoption across sleep and respiratory care solutions in Latin America.
Head of Marketing & Digital Commerce Latin America
Apr 2023 – Oct 2025Led marketing and digital commerce strategy across LATAM, supporting commercial growth through integrated go-to-market initiatives across digital and offline channels.
Area Business Head, Hispanic LATAM
Jul 2021 – Mar 2023Directed Resmed’s business in Spanish-speaking Latin America with full P&L accountability and cross-functional leadership spanning commercial, marketing, and clinical teams.
Area Business Head, North LATAM
Jul 2019 – Jun 2021Led strategy development and execution across North LATAM, including marketing, market development, market access, channel management, commercial performance, and clinical leadership.
Market Development Manager, Latin America
May 2017 – Jun 2019Built foundational initiatives across market access, clinical education, marketing, digital, and sales enablement to expand Resmed’s footprint in emerging markets.
Mediphacos
National Sales Manager, Brazil
Led the national sales organization with P&L responsibility in a BRL 30 million surgical ophthalmology and vision care business, including direct and indirect channels.
Leica Microsystems
Head of Medical Division, Brazil
Led a BRL 15 million medical division with full P&L responsibility, launched the neurosurgery business in Brazil, and expanded distributor-driven growth.
Alcon
Marketing and Product Manager • Sales Account Specialist • Sales Consultant
Built deep commercial and marketing expertise across product launches, forecasting, surgical ophthalmology, market development, and sales execution.
EMS
Training Manager • District Sales Manager • Sales Representative
Built early career foundations in pharma sales, team leadership, training, launch support, and field capability development.
Core Strengths
Executive capabilities built for regional scale.
Go-to-Market Strategy & Product Commercialization
P&L Management & Regional Leadership
Digital Commerce & Omnichannel Growth
Market Access & Channel Strategy
Cross-Functional Execution
MedTech & Digital Health
LATAM Market Expertise
English • Spanish • Portuguese
Education
Academic and executive education.
- MBA, Business Administration and Management — FGV
- Bachelor’s degree, Business Administration — Faculdades Christus
- Philip Kotler Special Management Program — HSM
- Professional Course in Marketing — FGV
Leadership Lens
How I operate.
I build alignment between product, commercial strategy, and market reality to drive sustainable growth. My focus is simple: create clarity, strengthen execution, and expand adoption in markets where complexity is the norm.